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UM

Work

Selected Product & UX Projects

A cross-section of digital banking, payments and platform products designed across the full product lifecycle.

Mobile Apps

Zindigi App 3.0

A major mobile banking experience redesign focused on modernising the home experience, improving usability, introducing personalisation and building scalable experiences for different customer segments.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
View Case Study
PLACEHOLDER

Mobile Apps

Digital Account Opening

A complete redesign of onboarding and account opening journeys covering account selection, identity verification, biometric verification, risk checks and regulatory requirements.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
View Case Study
PLACEHOLDER

Mobile Apps

Minor Account Experience

An engaging digital onboarding experience designed for users aged 13 to 18, including identity verification, guardian related requirements, profile customisation and age based validation.

Role — Lead UI/UX Designer

Product DesignUser ResearchFintech
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PLACEHOLDER

Mobile Apps

Overseas Account Opening

A specialised onboarding journey for overseas Pakistanis covering eligibility, document verification, video KYC, account types and compliance requirements.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
View Case Study
PLACEHOLDER

Mobile Apps

Split Bills

A group expense and payment experience enabling users to create groups, add members, divide expenses, track balances, send reminders and settle payments.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
View Case Study
PLACEHOLDER

Mobile Apps

Gift Money

A personalised money gifting experience allowing users to send money with cards, messages, images, audio or video.

Role — Lead UI/UX Designer

Product DesignFintechMobile Application
View Case Study
PLACEHOLDER

Mobile Apps

Petro Pocket

A digital fuel management experience that allows users to manage fuel balances in currency and litres, view fuel prices, track consumption and transfer balances.

Role — Lead UI/UX Designer

Product DesignFintechMobile Application
View Case Study
PLACEHOLDER

Mobile Apps

eSIM Marketplace

An end to end eSIM experience including device compatibility, international packages, payment, installation, usage tracking and top ups.

Role — Lead UI/UX Designer

Product DesignUX StrategyMobile Application
View Case Study
PLACEHOLDER

Fintech

Education Payments

A cross border education payment experience connecting students, payment services, foreign exchange quotes, due diligence and remittance tracking.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
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PLACEHOLDER

Fintech

Cross Border & International Payments

A strategic redesign of international money movement — clarifying exchange rates, fees, delivery timelines and compliance checkpoints across a complex cross-border payment flow.

Role — Lead UI/UX Designer

Product DesignUX StrategyFintech
View Case Study
PLACEHOLDER

Mobile Apps

Debit Card Management

A complete card management experience covering issuance, activation, controls, PIN management, replacement and card status.

Role — Lead UI/UX Designer

Product DesignFintechMobile Application
View Case Study
PLACEHOLDER

Mobile Apps

Spin and Win

A gamified rewards experience designed to increase user engagement through prize wheels, reward history and outcome screens.

Role — Lead UI/UX Designer

Product DesignUX StrategyMobile Application
View Case Study
PLACEHOLDER

Web Platforms

LeParking Dashboard

A web based parking management dashboard providing zone, site, attendant, revenue, ticket and capacity insights.

Role — Lead UI/UX Designer

Product DesignUX StrategyWeb Platforms
View Case Study
PLACEHOLDER

AI Products

AI Software Platform

A conceptual AI powered software platform focused on automation, analytics, intelligent workflows and business growth.

Role — Lead UI/UX Designer

Product DesignUX StrategyAI Products
View Case Study
PLACEHOLDER