About
I am Muhammad Usama Malik, a Product Design Leader and UX Strategist
With more than seven years of experience designing digital products, leading design initiatives and collaborating with multidisciplinary teams, I specialise in translating complex requirements into clear and intuitive experiences. My approach combines product thinking, user research, business strategy and scalable design systems.
Download CVProfessional Story
From UI Craft to Product Design Leadership
My career began in UI and UX design, where I built a strong foundation in interface craft, interaction design and the day-to-day discipline of designing for real users. Over time, that foundation grew into a broader product design practice — one focused not just on how something looks, but on why it should exist and how it should work.
I spent approximately seven years at AppInSnap, where I progressed into a UI/UX management role, taking on greater responsibility for design delivery, team coordination and client-facing product work.
I currently work as Lead UI/UX Designer at Zindigi, where I contribute to major digital products, application redesigns, onboarding experiences, payments, fintech services and strategic product initiatives — collaborating closely with product, engineering, compliance, risk and operations teams to bring complex financial experiences to life.
Design Philosophy
Principles That Guide My Work
Understand before designing
Solve the right problem
Design for people and business
Keep complex journeys simple
Build scalable systems
Validate ideas with evidence
Collaborate closely with teams
Leadership Approach
How I Lead Design Work
Design Leadership
Setting a clear design direction while giving the team room to explore and own their craft.
Team Collaboration
Working closely with designers, researchers and engineers so decisions are made together, not handed down.
Stakeholder Alignment
Translating design rationale into language business and technical stakeholders can act on.
Design Reviews
Running structured critiques that improve the work without slowing the team down.
Mentorship
Supporting designers as they grow their craft, judgement and confidence.
Cross Functional Workshops
Facilitating discovery and scoping sessions that align teams around a shared problem.
Product Scoping
Helping teams define what is truly in scope before design work begins.
Turning Requirements Into Experiences
Converting dense business and compliance requirements into flows people can actually use.
Strengths
What I Bring to a Team
Let's Talk About Your Product
If you are looking for design leadership, strategy or hands-on product design support, I would be glad to talk.
Get in Touch